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Industry and Regulatory News
Monitoring
The process of systematically tracking, analyzing, and reporting on trends or changes in laws, regulations, and industry standards that affect your brand.
Competitor Benchmarking
Monitoring
To gain strategic insights — helping your brand: learn from competitor successes and mistakes, spot market gaps or new trends, and improve your marketing, communication, or product strategy.
Crisis or Issue
Monitoring
Crisis or Issue
Monitoring
The proactive practice of tracking mentions of a brand across various media platforms to detect and manage potential reputation-damaging events in real-time.
Audience Sentiment
or Trend Monitoring
To detect emerging topics, repeated themes, PR issue, shifting opinions, measure campaign impact sentimentally not just numerically.
Brand Campaign
Monitoring
To understand whether the campaign achieves the target measured by total number of coverage and AVE; or total of reach, impression, like, comments, shares, views.
Brand Reputation
Monitoring
To protect and improve your brand’s image by understanding public sentiment, managing crises proactively, and using insights to guide communications and marketing strategies.
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