GIIAS 2025

These sources provide an extensive overview of the Gaikindo Indonesia International Auto Show (GIIAS) 2025, focusing heavily on the rapid expansion and intense competition within Indonesia's electric and hybrid vehicle market. Major highlights include the debut of several new EV and hybrid models from global brands, such as the BYD Atto 1, VinFast VF 3, Chery Tiggo 9 CSH, and locally-produced models like the Toyota bZ4X and Maxus Mifa series. The texts emphasize competitive pricing strategies, with models like the BYD Atto 1 rivaling Low-Cost Green Cars (LCGCs) and Wuling responding with dealer discounts, causing concern among used car dealers. Furthermore, the articles discuss the importance of local production and infrastructure development, with brands like VinFast detailing massive plans for charging stations and others like BMW launching locally assembled models.

GIIAS 2025: The Electrified Revolution—Unpacking Indonesia’s Shift to Smarter Mobility

The Gaikindo Indonesia International Auto Show (GIIAS) 2025 concluded recently, and if there is one clear takeaway, it’s that Indonesia’s automotive landscape is undergoing a rapid, electrified transformation. Far beyond a typical exhibition, GIIAS 2025 served as a crucial platform showcasing aggressive market entries, diverse electrification strategies, and a firm commitment to a sustainable future.

We’re here to break down the key insights from this momentous event using the journalistic 5W1H framework.

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What: A Festival of Innovation and Electrification

The core subject of GIIAS 2025 was the acceleration of next-generation mobility, highlighted by the planned launch of over 40 new vehicle models. The focus heavily centered on Battery Electric Vehicles (BEV) and various forms of hybrids (HEV, PHEV).

Key Launches and Debuts:

• The City EV Wars: BYD officially launched the Atto 1 (starting from Rp 195 million OTR Jakarta for the Dynamic variant). This aggressively priced mini EV is set to challenge existing entry-level players like the Wuling Air ev and VinFast VF3.

• Premium MPV Hybrid: Honda introduced the STEP WGN e:HEV, an Upper MPV hybrid model priced at Rp 629,000,000 OTR Jakarta. This model completes Honda’s hybrid lineup across sedan, SUV, and MPV segments.

• World Premiere MPV: Wuling Motors debuted the Cortez Darion globally, featuring both EV and Plug-in Hybrid Electric Vehicle (PH EV) variants, produced locally in Cikarang. The PH EV variant boasts a claimed total range of over 1,000 km.

• Local Production Milestone: Toyota confirmed its commitment to local manufacturing by showcasing the bZ4X electric SUV, which will soon be produced domestically at Plant 1 Karawang.

• The Luxury Segment’s Future: Kia marked its Asia debut with the EV4 sedan, built on the dedicated E-GMP platform. BMW Group presented the New BMW iX xDrive45, which offers a real long-distance capability with a range of up to 602 km.

When & Where: The 10-Day Automotive Showcase

GIIAS 2025 took place from July 24, 2025, to August 3, 2025. The event was held at its customary location, the Indonesia Convention Exhibition (ICE) BSD City, Tangerang, Banten.

The scale this year was immense, spanning an area of 120,000 square meters. Key brand locations included:

• BYD/Denza: Occupied one of the largest areas, nearly 3,000 square meters.

• Suzuki: Featured its 2,000 square meter booth in Hall 8.

• Test Drive Area: Located specifically at the loading dock hall 1 up to hall 3A, offering visitors the chance to try over 150 different vehicles, including EVs from Subaru, Volvo, and VinFast.

Who: A Global Convergence

The event hosted a record number of participants, featuring more than 60 global automotive brands and over 120 supporting industries.

Key Players and Their Highlights:

• Chinese Aggressors (BYD, Wuling, Chery Group): BYD dominated EV sales in Indonesia in the first half of 2025 (54% market share). Wuling countered the competition with significant discounts on the Air ev (down to Rp 160 million) and BinguoEV. Chery Group introduced three distinct brands: Chery (mainline), Jaecoo (off-road SUV), and Lepas (new luxury electric sub-brand).

• Japanese Giants (Toyota, Honda, Suzuki): While embracing electrification, these brands maintained a multi-pathway strategy. Suzuki debuted the eVITARA BEV, slated for commercial launch in Indonesia in early 2026, alongside their robust HEV lineup (Ertiga Hybrid, XL7 Hybrid, Grand Vitara).

• New Asian Contenders (VinFast, Xpeng, Geely, GWM): VinFast showed commitment by presenting three distinct areas at the show, including an exclusive test drive area. They also created excitement through pop-culture collaborations, featuring a VF7 Fantastic 4 Edition and a VF6 Lilo & Stitch Edition. Xpeng showcased their advanced EV models like the G6 Pro and X9, emphasizing AI and autonomous driving features.

Why: Driven by Passion, Built for the Future

The primary motivations for participation underscored a major industry shift:

1. Commitment to Sustainability: Companies universally stressed their dedication to the Net Zero Emission (NZE) goal. Volvo, for instance, outlined its strategy focusing on pure EV and PHEV models with sustainable material usage.

2. Market Leadership & Expansion: Brands aimed to consolidate or expand their market position. BMW Group utilized its presence to showcase innovative future models while celebrating its legacy. Meanwhile, newcomers like Geely introduced their global EV architecture to Indonesia, affirming the country's strategic importance in Southeast Asia.

3. Customer Education: For many EV brands, GIIAS was a platform for demystification. BYD dedicated massive floor space to educating consumers on key technologies like the Blade Battery and DiSus suspension system.

How: Engaging Consumers through Experience and Value

Exhibitors deployed highly creative and comprehensive strategies to attract and retain consumers:

• Financial Incentives: The competition was fierce, with Citroen EC3 and MG ZS EV offering discounts up to Rp 140 million on certain VIN year units. BAIC offered a "DP starting from 0%" program.

• Interactive Booths: Booths were designed as "experience centers." Honda offered racing simulators and a mobile coffee shop based on the N-VAN EV Prototype. Suzuki provided a dedicated Kids Playing Area and live music performances.

• Lifestyle Integration & Collaboration: Brands fused mobility with lifestyle and local culture. Volkswagen collaborated with the Ministry of Creative Economy (EKRAF) and local artists Beemala and Tenka Street to conduct live painting on the ID.Buzz. VinFast integrated Indonesian culture by having ushers wear designs by Didiet Maulana, mixing Vietnamese tradition with Nusantara spirit.

• Test Drive Access: Providing crucial hands-on experience, four-unit test drives were offered by Kia (EV9 GT-Line, EV6 GT-Line, Carnival Hybrid, Carens), and numerous other models from BMW, Wuling, and Chery were available to drive.

GIIAS 2025 truly affirmed that the future of mobility in Indonesia is here—it is diverse, technologically advanced, price-competitive, and remarkably personalized. The shift from conventional vehicles is no longer a promise but a tangible reality, inviting consumers to become part of this exciting new chapter.