Mass Media Crisis Monitoring
The process of tracking, analyzing, and managing media coverage across mass media—such as television, radio, newspapers, magazines, and online news portals—during a crisis to understand narratives, sentiment, and public perception.
It helps organizations detect emerging issues early, manage misinformation, and respond strategically to protect their reputation.
The flow includes: Keyword Mapping → All Our Media List → Realtime Tracking → Filtering → Realtime Alert → Classifying → Analyzing → Highlighting or Summarizing → Reporting.
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Social Media Crisis Monitoring
The process of tracking, analyzing, and managing online conversations and mentions during a crisis to identify issues, sentiment shifts, and public reactions in real time across social media platforms like X, Facebook, Instagram, TikTok, LinkedIn, and YouTube.
It helps organizations receive alert in real time, respond quickly, manage narratives, and protect their reputation across social media platforms.
The flow includes: Crisis Keyword Mapping → Social Platform Mapping → Real-Time Tracking → Filtering → Classifying → Analyzing → Alerting → Reporting.
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