Mass Media Monitoring
The process of tracking, collecting, and analyzing news coverage from traditional media such as television, radio, newspapers, magazines, and online news portals.
It helps organizations understand how they are portrayed in the media, measure public sentiment, and identify emerging issues or opportunities.
The flow includes: Keyword Mapping → Media List Mapping → Media Tracking → Filtering → Classifying → Analyzing → Reporting.
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Social Media Monitoring
The process of tracking and analyzing conversations, mentions, and trends across platforms like X, Facebook, Instagram, TikTok, LinkedIn, and YouTube.
It helps organizations understand public sentiment, engagement, and emerging issues in real time in social media platforms.
The flow includes: Keyword Mapping → Platform Mapping → Platform Tracking → Filtering → Classifying → Analyzing → Reporting.
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